Richard Duff, former Sales & Marketing director of Ardington Fine Art ltd brings a wealth of experience and knowledge of art publishing and the UK limited edition fine art print market.

"I am really looking forward to the challenge of building on the tremendous work that Craig has done in bringing i4p to where it is today. I believe the UK gallery market needs the smaller independent publisher, where the artwork can be different and there is freedom for artists to do their best work without the pressure to conform to an established formula. I4p will continue to supply high quality limited edition contemporary fine art prints on a more exclusive basis," said Richard.

Craig Whitney has spent the last year working hard to establish images4publishing as a professional, friendly and more exclusive fine art publisher. At the same time he has seen an increase in demands for his time in the development of the commercial digital colour and fine art printing for sister company Gemini Digital Colour Ltd.

"Our success with images4publising has meant that additional resources were required in the group, I will now be able to concentrate on developing and marketing the Gemini Digital Colour ltd capabilities for fine art reproduction and giclee printing to the fine art market as well as expanding our offering of short run digital colour print to our commercial clients," said Craig.

Feb 2004 - Spring Fair 2004

Fine Art Trade Guild member Images4publishing ltd (i4p) are very excited to announce the launch of their new portfolio at the Spring Fair 2004. Having eschewed the mass-market approach in favour of promoting a more elite range of artists and images, i4p will now only offer exclusive signed, numbered Giclee editions (of 295) in their new catalogue.

Craig Whitney, head of new business explains

"Following a review of the business, using outside consultancy help, we decided to specialise. We wanted to identify our images and indeed our artists with the highest quality work, so we naturally settled on Giclee for the production method. By securing the exclusive worldwide rights to reproduce our newly selected images as limited editions, we are able to sell genuine exclusivity alongside quality.

I4p believe Giclee offers the buyer an affordable route to owning the next best thing to an original work of art, in terms of both accuracy and longevity"
The new portfolio of images unique to i4p will contain new work from well-known names such as Stan Rosenthal, Alan Furneaux and Jane Carpanini RWS, as well as emerging artists with strong regional reputations such as Sylvia Paul, Andrew Evans and Peter Cronin.

The editions will naturally be signed and numbered by the artists, but will also be accompanied by a certificate of authenticity signed by the artist and (naturally) conform to Fine Art Trade Guild standards. These precautions should serve to deter forgers (as will a security embossing and hidden batch number) and are intended to enhance the exclusivity and also to protect the edition from unscrupulous reproduction.

I4p expect to review and update their portfolio quarterly, releasing a constant stream of new editions to refresh their range as editions sell-out and reflecting current trends. To that end they have appointed an independent review board to oversee selection of the images and ensure a broad church of views are considered when deciding which are appropriate.

In addition to the limited editions, i4p will be offering original artworks for sale by the same artists represented in the portfolio, though as demand for these is likely to be high, the range will be ever changing, reflecting expected demand.